Light The Fire - our story
We got started on our journey in 2022 with the core belief that looking good and feeling great should go hand and hand.
The collection was created by a veteran, single dad, and oilfield worker who understands the importance of quality and durable work and fitness wear. Larry saw the need for more functionality in fitness apparel and affordability in this economy. This led to one of our core values- the idea that you don’t need to sacrifice fit and function for appearance.
Our products are designed with all-around fitness in mind using the highest-quality and most durable material available. We have also carefully designed each piece to support your body in a variety of fitness activities. By eliminating the middle man and working directly with the distributor, we are able to keep our prices low, while keeping your performance high
